The ispo china marketing team has created a powerful visitor campaign
composed of finely tuned measures aimed at one core goal: attracting a
maximum amount of top notch visitors to ispo china - the decision
makers!
Website and e-Newsletter
www.ispochina.com
B2B sports industry website in English and Chinese
Your fastest connection to industry news and information
Newsletter
ispo china newsletter sent weekly in Chinese to more than 25,000 valid addresses in the sports business
Preview Magazin & Show Guide
Preview Magazin sent to 30,000 contacts prior to the show
Show guide in Chinese and English on site
Provide important show information like venue layout, events schedule and brand introduction in English and Chinese
Cooperation with Media Worldwide
38 closely cooperating trade media
more than 50 pages of advertisments in newspapers and magzines worldwide
more than 300 reports published by newspapers, magzaines, and internet
more than 20 minutes of television reports in China on the main channels
more than 300 journalists attend the show
Road Show & Ambassador Plan
Visits to more than 30 cities in China
Creating more than 7,000 direct retail contacts
Presentation of ispo china's concept and brands to retailers, dealers, distributors, opinion leaders and media
