ispo china history of success
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Idea and history of ispo and ispo china

ispo, originated from Germany, is held once a year in Munich. ispo is the world's largest sports trade show with a reputation for excellence among exhibitors and visitors from 113 countries. Backed by 40 years of success, ispo is THE annual sporting goods industry forum to showcase the state-of-the-art in sports equipment and fashion - while looking ahead into the future with new trends and innovations.
 
Munich is located in central Europe. ispo trade fair is the trading center for sports goods in western and eastern Europe and its influence has reached to 400 million end consumers. To professionals, it’s an industrial festival which provides brand labelers, retailers, distributors, designers, media and athletes a professional platform for exchanges and communications in international sports world.
 

ispo has enjoyed a significant status in international sports goods industry. With the emerging of Asia-pacific sports goods market, ispo has decided to establish a professional sports platform in the east and there comes ispo China.
 
ispo china tries to draw the world attention to emerging Asian sports goods market and bring in international brands while showing local professional brands. Launched 5 years ago, ispo china developed quickly into the leading professional sporting goods business platform for the whole Asian Pacific Rim. As a result, it is able to offer the opportunity to present the exhibitors products to thousands of sophisticated retailers with a growing number of sports enthusiasts. On top of that, ispo china developed to be the only place to meet all legitimate potential distributors. This is a proven fact.




 
History of Success

2003


Retail tour: visited 60 retailers in 11 cities.

2004 - 2005

Roadshow: stopped in 21 cities in China within 18 months to meet over 1.500 retailers and media! 1st ispo china Brand Book.

March 2005

1st ispo china at Shanghai New International Expo Centre with over 13.000 visitors and 200 international exhibiting brands.

March 2006

2nd ispo china on 16.500 sqm (2 Halls) with over 11.000 trade visitors! Announcement of moving to Beijing in 2007.

2006

Ambassador Tour created more than 7.000 direct retail contacts in China.

March 2007

3rd ispo china - first time as a winter edition in Beijing with over 12.000 visitors and 300 exhibiting brands.

November 2007

Announcement of partnership with Nielson Business media who is the organizer of many famous sports trade shows in USA.

February 2008

4th and biggest ispo china in China International Exhibition Center in Beijing with 329 exhibiting brands.

February 2008

Announcement of cooperation with Fiera Bolzano to launch ispo china 09 together with Alpitec China.