CORA Model Store, initiated together by ispo china and CORA (Chinese Outdoor Retailer Association), has attracted numerous visitors during ispo china winter 07. This Model outdoor store presents various effective ways to help retailers improve their store layout as well as management concept.

Many companies like Patagonia, Jack Wolfskin and the Coleman have taken advantage of this platform to introduce their brands and products to the Chinese market. Ispo china not only helps retailers gain an overview over the current market situation in a special way but also provides many enterprises which aim to enter the Chinese market with a lot of favourable conditions.

“The atmosphere of ispo china is absolutely great!” said Mr Xu Yike (Qianyan Zhizhi Outdoor store, Beijing), “ One of the biggest advantages of this trade show is that I can meet friends and business fellows from all regions of China. At the same time, we can also acquaint ourselves with many new brands and get more information on the sporting goods market. Therefore ispo china is really a good trade fair.”