VF Asia Ltd has recently announced to exhibit at the 3rd International Tradeshow for Sports, Fashion and Lifestyle Brands in Asia (ispo china) with its famous brand “The North Face” from March 14- 17 in 2007. This is the third time for The North Face to exhibit at ispo china.

Besides an enlarged booth size with 164 sqm, The North Face will also be the official sponsor at ispo china winter 07 by sponsoring jackets and caps embroidered with The North Face logo as well as the logo of ispo china winter 07.

VF Asia Ltd stated that ispo china has been an important platform for The North Face to present its new products, to appeal to retailers in Aisa and to establish the brand image on the Chinese market. The move of ispo china to Beijing will attract more retailers from North China to visit the show and therefore the effect of the attendance would be more exciting.