JanSport®, a global leading manufacturer and marketer of backpacks, travel bags, lifestyle apparel and accessories, has just been launched in India by VF Arvind Brands Private Limited, a newly formed joint venture between Arvind Brands Ltd., and VF Corporation.

JanSport® brand products are already available at over 30 retail doors in major Indian cities such as Bangalore, Delhi, Hyderabad, Pune, and others. "With India's domestic economy growing rapidly, this is an important international market for the JanSport® brand," says Topher Gaylord, President VF Outdoor International. “We are very confident in the potential for growth that the Indian market presents. Our new company is poised to capitalize as the demand for quality backpacks and apparel in India is growing at a phenomenal rate.”

The JanSport® brand plans to have 90 retail doors for its lines of products by the end of 2006. That figure is expected to soar to 200 by 2007. The expanded geographical presence in India will undoubtedly beef up the brand’s existing retail network within Asia Pacific, where the brand is distributed in 700-plus retailers across 13 countries and regions – namely China, Hong Kong, Taiwan, Japan, Korea, The Philippines, Singapore, Malaysia, Thailand, Indonesia, New Zealand, and Vietnam.

www.jansport.com