International Tradeshow for Sports, Fashion and Lifestyle brands in Asia 2007 (Ispo china), which is to be held from 14-17 March 2007 in Beijing, has launched ambassador plan from middle October 2006.

During the first station, 4 ambassadors visited more than 500 sporting goods and outdoor stores in cities of Northeast china and were warmly welcomed by shop owners. Ispo china ambassadors not only brought the development information of ispo china and its show concept of “bands driven” & “retailer focus” to every visited stores, but also asked retailers for suggestions and branch demands concerning the coming ispo china show.

The visited stores have appreciated this ambassador plan a lot and showed great interest in ispo china. They thought this ambassador plan has provided retailers with useful branch information, even if they do not go out of their stores. Ispo china is building a bridge between retailers, contributors and brands.

Fur further information please contact:

zhangzhang@ciec.com.cn, www.ispochina.com.cn