BEIJING 2008 AND BEYOND- ACTIVATING SPONSORSHIP AND INVOLVEMENT

C-Zone, the conference series on sports marketing and brand management in China, lands in Beijing November 1st, 2006 at the Crowne Plaza Park View Wuzhou. The fifth in a series of successful high-level international forums, C-Zone is firmly established as the gathering of top-level decision makers from Chinese and international brands, agencies and rights holders who seek to maximize their stake in the Chinese sports industry.

During the one-day conference, brands will first learn how to maximize Olympic involvement on any budget, both legally and successfully. The afternoon session will examine further sporting events in Beijing and throughout China. It will address not only Beijing Paralympics involvement but the future of Olympic resources and facilities. Case studies will be presented from brands, organizers and officials of past Olympic Games. A networking cocktail party will follow.

A first-rate list of speakers will be joined by high-level representatives from partners and sponsors. Also in attendance at C-Zone Beijing will be renowned national and international personalities in the field of sports brand marketing, local government dignitaries, and senior management from multinational corporations with a strong presence in China.

Top intellectual property consultancy Rouse & Co. International is the official C-Zone Series Presenting Sponsor. Ispo, the global sports network and sports goods trade show, joins as tradeshow partner and the Beijing Crowne Plaza Park View Wuzhou is the official hotel partner.

Official media partners include SportBusiness, Sohu.com and AsiaXpat.com

Register by October 1 to receive a 15% discount at www.c-zonechina.com.

For further information please contact:

Lauren Roberts, C-Zone Project Manager
Tel: +86 21 5237-7086
Email: lauren.roberts@c-zonechina.com
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Read more: www.c-zonechina.com