The Chinese Outdoor Retailer Association recently organized the “2006 Autumn/ Winter outdoor products training course” in Xi’an. Managers and retailers from outdoor stores across the country attended the course, which was sponsored by the American company GORE, and the brands Tecnica, Black Yak & Hot Chillys.

The feedback from the participants were throughout positive. Tian Dongze, the marketing manager of the Mountain Travelling Outdoor Club said: “Such a training course is new to me. I got to know many elite salesmen and learned a lot concerning sales and marketing. Communication is most essential. I hope that this platform will be better and better.”

The next CORA outdoor training course will be held in March 2007. At that time, new products of 2007 spring/summer will be introduced to the salesmen from various retailing stores.