• New Location – ispo china winter 08 moves to the larger China International Exhibition Center (CIEC)
• 20,000 square meters, 5 halls and 329 brands stand for growth and success of the show
• Clear segmentation and orientation in a 360° sporting goods environment
• New partnership with Nielsen Business Media, USA
• Event program for retailers, industry and media covering many informative topics

In the Olympic Year 2008, ispo china opens its doors next Sunday, February 24, 2008, for
three business-oriented and informative days at a new location in Beijing. The move from
last year’s venue, the National Agricultural Exhibition Center, to the larger and more
modern China International Exhibition Center (CIEC) describes the growth of the event and
stands for its successful development equivalent to the overwhelming development of the
sporting goods business in China and the entire Asia-Pacific region. ispo china 08,
supported by the Beijing Sports Bureau, is accommodated in 5 halls of the CIEC on a total
of 20,000 square meters. The halls are clearly segmented in Special Communities: Fitness
& Wellness, Bike, Ski Resort Development, Ski, Boardsports, Outdoor and Fabrics &
Fibers. With significantly more halls than at last year’s venue, the individual segments and
its brands receive a better structure and advanced visibility.

The very well accepted online pre-registration promises a strongly frequented show and an
increase in visitors, not only from Mainland China, but also from the entire Asian-Pacific
region. For the first time, ispo china 08 is a 360-degree business platform for everybody
involved in the winter sports business: In addition to the broad spectrum of sporting goods
and sports fashion – including hardware, apparel, footwear and accessories – ispo china
08 will also cover the subject of equipment and infrastructure for winter sports resorts. With
this new feature, ispo china is catering the demand of many ski resort managers who were
already registered at our previous events.

Besides 2008 being the most important year for Chinese sports community with the
upcoming Olympics from August 8th until 24th in Beijing, and an undiminished growing
sporting goods market all over Asia, the number and quality of exhibitors is a crucial factor
for the attractiveness of ispo china 08. 329 exhibiting brands (2007: 300) are welcoming the
trade professionals with their innovations and product highlights, including many Chinese,
Asian and international leading brands such as BlackYak, Kailas, Arctic Fox, Asolo, Bailo,
Burton, Carrera, Cordura, Dolomite, Exel, Gore-Tex, High Rock, Invista, La Sportiva, Lowa,
Lizard, Lowe Alpine, Masters, Munich, Northland, Quiksilver, Reichmann and Sons, Roces,
Sympatex, Tecnica, Toray, Uvex, Harrows, Karrimor, PIL Membranes, Vasque Exel,
Fjällräven, Gerber, Halti, Hanwag, Light My Fire, or Silva. Some of the noteworthy new
exhibitors this year are Kolon Sports from Korea, Teva from the USA, Anky, Millet,
Montana, Morresi and many more. Some companies will jointly represent their country’s
industries in the form of special exhibition areas like the Italian Village, the new UK Village,
or the Scandinavian Community Area. Thanks to a new partnership with Nielsen Business
Media - parent company of the Action Sports Retailer (ASR), Health+Fitness Business
(HFB) and Outdoor Retailer (OR) trade shows in the USA -– the number of US-American
brands at ispo china will also considerably increase in the future.

Highlights of ispo china 08’s comprehensive congress and event program - a
traditional feature of all ispo trade shows by Messe München International worldwide
- include:

• The 4th China Outdoor Retailing Conference (CORC) supported by GORE-TEX®
featuring presentations, workshops and panel discussions on the outdoor retail
scene in Asia on the day prior to the show, February 23, 2008.
• The "Quiksilver Nightrail Session supported by ispo china" at the Nanshan Mellow
Park on the evening prior to the show (February 23, 2008), with Chinese and
international snowboarders, organized by Mellow China.
• The 3rd Asia Pacific Snow Conference presented by Toray on February 25th and
26th in the CIEC Service Building with more than 1,500 invited ski and snowboard
professionals discussing how to create a sustainable snow sports marketplace in
China.
• The ispo china Ozark Bouldering Competition, February 24th until 26th in Hall 6.
• The CORA "Retailing Demo Shop", demonstrating the best ways for retailers to
arrange and organize their stores, in order to maximize customer satisfaction and
economic efficiency.
• The Kids Pavilion sponsored by 3M, co-organized by Safekids China, featuring
products, lectures and live demonstrations concerning safety in sports for kids.
• The new "Outdoor Salon" with the "Golden Eyes on the Fake" area and the function
as the start and finish point for the new "ispo china Prized Tour", a special program
to improve visitor orientation and customer attachment.
• The Outdoor Golden Rhino Awards by ispo china and Outdoor Exploration,
February 24th at 3 pm in Hall 6.
• The ispo china Fashion Shows, multiple times every day in hall 6.
• The 1KG Project in cooperation with www.1KG.org, supported by ispo china,
Sympatex and Kolumb.
• The Art Ice Rink Experience in hall 6.
• The "Safety Accompanying You" program by the Outdoor Sports Accident Research
Team, promoting safety in the mountains, distributing rescue ropes on-site and
organizing a lucky draw.
• The Exel Nordic Walking Training in Hall 2 held by the China Rep. International
Nordic Walking Association and the Nordic Walking Promotion Center of China
Institute of Sports Science
• The WGSN Global Trend Seminar this afternoon
• The Promostyle Trend Barometer on February 25th

As a truly professional trade show, ispo china 08 is fully supporting the sporting goods
business in the Asian-Pacific region. In addition to the trade show itself and the
presentation of the latest products and potential top-sellers for the next season, ispo china
invests in successful key-account programs, engages in extensive visitor promotions, and
organizes multiple support programs including events, seminars and fashion shows as
shown above.

ispo china 08 takes place February 24-26, 2008 at the China International Exhibition
Center in Beijing. 

3/MK/sf