More than 11,000 Attend Fourth Annual International Trade Show for
Sports, Fashion and Lifestyle Brands, Setting New Visitor Record
SAN JUAN CAPISTRANO, CALIF. (March 18, 2008) – The fourth annual
and most successful ispo china exposition to date took place February
24-26, 2008, at the China International Exhibition Center in Beijing.
The show hosted a record number of attendees and 329 brands from 21
countries, including major U.S. brands that took a leading role at the
show. The 2008 ispo china show, organized by Messe Muenchen
International (MMI), was also the first supported by Nielsen Business
Media (NBM), producer of the Outdoor Retailer, Action Sports Retailer,
Interbike and Health + Fitness Business trade shows. Nielsen was
responsible for all North American sales and marketing efforts of
MMI’s ispo china.
“Nielsen Business Media’s relationship with Messe Munich
has been a great opportunity to promote the presence of U.S. brands and
business groups at ispo china and the importance of this market for the
outdoor and action sports industries,” said Joe Flynn, vice
president and general manager of Nielsen Business Media’s Sports
Group. “ispo china 2008 firmly established itself as the leading
event in Asia for winter sports and is sure to continue to grow in
2009. It is absolutely the best opportunity for brands interested in
joining this explosive market.”
U.S. brands were front and center at ispo china 2008, including
exhibitors Burton, Gore-Tex, Quiksilver, Teva and Vasque. In addition,
Gore-Tex supported the China Outdoor Retailing Conference before the
opening day of the show, which was attended by more than 200 Chinese
retailers. The Quiksilver Nightrail Session was also a highly
successful event that represented China’s growing snowboarding
scene, with local and international snowboarders competing before large
crowds at the Nanshan ski resort and the Nokia Nanshan Mellow Park
outside Beijing.
ispo china Sets Positive Tone for Outdoor Community
"As one of the exhibitors who has participated in all four ispo china
shows, we have witnessed its continued development as the show has
proven its status as the leading trade event within the Chinese ski and
outdoor industry,” said Samuel Chong, marketing director,
Asia-Pacific Region, Gore-Tex. “Based on a win-win foundation, we
are happy to continue the relationship with ispo china as a strategic
partner and to service the quickly developing industry."
"2008 was the first year the Teva and Simple brands exhibited at ispo
china, and we were impressed with the visiting department store
delegation put together by the organizers. The sales channel of
department stores is really important to us,” said Li Jun,
general manager, Arcticfox / Teva / Simple. “ispo china gathers
the brands, retailers, distributors, media and the customers that are
our essential platform within the sports industry."
ispo china 2009 (dates to be announced shortly) will take on an even
larger scope of the industry through an agreement with FieraBolzano,
Italy, that joins the Alpitec Tradeshow for Mountain and Winter
Technologies with ispo china. The integration of Alpitec China 2009
will add an important segment to the show and include all professionals
involved in the Chinese snow sports and the outdoor market.
“ispo china is no doubt the next frontier for the outdoor
business,” said Frank Hugelmeyer, president of Outdoor Industry
Association. “The show was a very exciting place to be – to
watch the phenomenal development of the next generation of outdoor
enthusiasts and established outdoor brands resonating so strongly as
they share their passions with an enthusiastic Asia market.”
Nielsen Business Media is one of the largest trade show producers in
North America with 135 shows produced annually. Besides the successful
ASR, Interbike and OR shows under the Business Media Sports Group,
Nielsen also produces the Health + Fitness Business Expo and the
FlyFishing Retailer trade shows.
About Nielsen Business Media Nielsen Business Media, a part of The Nielsen Company, is a leading
market-focused provider of integrated information and sales and
marketing solutions, helping businesses go to market more effectively
and efficiently.
Serving more than 30 industries spanning entertainment, media and
marketing, retail, travel and performance, and design, Nielsen Business
Media provides business-to-business products and services in print,
online and face-toface.
With 42 publications, over 135 trade shows and conferences, and 195
digital products and services, Nielsen Business Media offers insight,
analysis and face-to-face contacts to help professionals better
understand their markets, serve their customers and grow their
businesses.
ispo china Sets Positive Tone for Outdoor Community
About The Nielsen CompanyThe Nielsen Company is a global information and media company with
leading market positions in marketing information (ACNielsen), media
information (Nielsen Media Research), online intelligence (NetRatings
andBuzzMetrics), trade shows and business publications (Billboard, The
Hollywood Reporter, Adweek). The privately held company is active in
more than 100 countries, with headquarters in Haarlem, the Netherlands,
and
New York, USA. For more information, please visit,
www.nielsen.com.
About Messe Muenchen International (MMI)MMI organizes more than 40 trade shows for capital goods, consumer
goods and new technologies in the European, Asian, Middle East and
South American markets. The ispo group, Messe Munich, produces trade
shows for sporting goods and sportstyle including ispo winter, ispo
china and Golf Europe. For more information about MMI, please visit
www.messe-muenchen.de
MEDIA CONTACTS:Nielsen Business Media
Marisa Grimes
Marisa.Grimes@nielsen.comPH: 646-654-5759
Chris Goddard
chris@cgprpublicrelations.comPH: 781-639-4924
