Burton, one of the world’s largest snowboard makers, is the most-esteemed brand for board lovers. Its products range from board, bindings to apparels, and its brands include R.E.D (protection), ANON (goggles), GRAVIS (board shoes) and ANALOG (apparels), etc.

To promote its brands in China, Burton exhibited in ispo china for two years in a row with increasing exhibiting space. During February 24 - 26 of 2008, Burton will take part in ispo china again, with its focus on the brands Burton, Red and Anon. Burton wishes to introduce its quality snowboards to Asian retailers through the platform of ispo china. Meanwhile, Burton hopes to meet more potential retailers and partners. By displaying its products, Burton also wants to bring the top snowboard culture to China.

"ispo china’s moving to Beijing is a great news for the snow industry as Beijing is the epicenter of snow sports of China. We expect to see more retailers on the show in 2008!" Burton’s director of international sales Craig Smith said.