03/28/2008
MILLET at ispo china 08: Expanding into China Market
At ispo china 08, world leading outdoor brand MILLET showed their full range of products for the first time, officially marching into China market.
 
At the meantime, MILLET also announced that the “MILLE Cho Oyu /Shisha Pangma Adventure Travel” volunteer recruitment has begun. The event has invited the famous climber Wang Yong Han who had climbed 14 mountains all above 8000 meters high. Besides, by the “Clean Mountain” public benefit activity, this event greatly promoted environmental protection concept in the outdoor industry.
 
At the show, MILLET for the first time brought their five series of products. The highlight was a backpack used by the explorer who climbed the 8000 meters mountain for the first time in human’s history.
 
Romain Millet, the executive director of MILLET brand said, “2008 Olympics will surely make China’s outdoor sports popularized , and MILLET will be dedicated to supplying the most professional equipment and service to the country’s outdoor lovers.”