Beijing Pathfinder Outdoor Products Co., Ltd. was established in 1999, rooted in the dream of their own brands, Pathfinder in order to "create excellent brand, sharing outdoor sunshine of life" as the mission to "provide comprehensive outdoor protection" as the brand based on R & D products sold outside cover all areas of life, both to meet the needs of extreme adventure enthusiasts mountains, but also for the public advocate an active and healthy outdoor leisure lifestyle.
In 2007, the Pathfinder brand has been recognized as "China Well-known Trademark" and a "Beijing 2008 Olympic Games Licensed producers" to create outdoor industry in China the only two.
In 2008, the company established the China outdoor equipment industry's largest and most innovative R & D centers, design of the seven products have won the country's most authoritative industrial design awards, "Red Star Award."
The company has launched the "protection of Tibetan antelope", "I want to study," "Water Cellars for Mothers", "Protection of Yunnan snub-nosed monkey," and many other public welfare activities. 8 Wenchuan earthquake, the same day, the company that sent two rescue teams deep into the front line involved in relief work and donated money and goods worth 260 million yuan, was the All-China Federation of Trade awarded the "earthquake relief advanced group" title.
In 2008, the company also actively supports China's space industry, for "God seven" relevant persons to provide outdoor clothing and equipment. Responsibility for the ecological environmental protection and social welfare has become a Pathfinder an important part of the culture.
March 21, 2009, National Bureau of Statistics released the industry Enterprise Information Center survey showed: Pathfinder Outdoor wing sales of similar products out in the Chinese market first.
October 9, 2009, Pathfinder with China formally signed the Office of Polar Oceanography, Pathfinder Outdoor become China's polar expedition team exclusively dedicated products. Pathfinder marks the quality and overall strength of the scientific community has been highly endorsed.
October 30, 2009, Pathfinder successfully landed on the GEM GEM become the country's first batch of 28 enterprises, stock code: 300,005. Successful IPO for the company sustained, healthy and rapid development has laid a solid foundation.
Past ten years, Pathfinder average annual compound growth rate of more than 50% of the rate of healthy growth, and writing a chapter in the legend of China's outdoor businesses. Pathfinder aspire towards excellence from the good to become China's leading outdoor industry, enterprise and world-class outdoor brand operators.